Digital marketing is the use of digital channels such as search engines, social media, email, and websites to promote products or services. Artificial Intelligence (AI) and automation technology have become increasingly important in digital marketing. AI can help optimize digital advertising campaigns, personalize customer experiences, analyze data for insights, and automate repetitive tasks. Some popular AI tools and software used in digital marketing include chatbots, predictive analytics platforms, marketing automation platforms, and AI-powered content generation tools.