AI LAVINA is designed to calculate the decomposition of the advertising campaign. The user enters the address of his site, the product or service to be advertised, the average check of one sale, and the desired turnover per month. The system analyzes the user's site, finds similar cases of advertising on the Internet, and retrieves the cost of a click, the cost of a request, and the cost of a sale from those cases. Based on the client's data, AI LAVINA divides the desired monthly turnover by the average check to determine the number of sales needed. It then calculates the percentage of site conversion, sales department conversion, and the necessary advertising budget per month. AI LAVINA provides the client with information on the required advertising budget, the cost per sale, and the cost per application. The user can also change the cost per click, site conversion, and sales conversion, and AI LAVINA will recalculate the decomposition accordingly.