Gen Z is a tech-savvy and socially conscious generation. They value authenticity and prefer engaging and interactive content. When designing a landing page for Gen Z, it's important to use bold colors, playful typography, and incorporate elements of popular Gen Z culture. The content should be concise, conversational, and relatable. Including interactive features like videos, GIFs, quizzes, and user-generated content can make the landing page more appealing to Gen Z.