Media monitoring is the process of tracking, analyzing, and sharing relevant information from online media sources. It is commonly used by businesses, organizations, and individuals to stay informed about their brand, competitors, industry trends, and other topics of interest. A media monitoring tool searches for specific keywords or phrases in online news articles, blogs, social media posts, and other sources, and provides users with relevant results. The tool typically displays a summary of each article, including a key sentence or two that captures the main point, along with the date of publication and a link to the full article. Media monitoring tools help users keep track of what is being said about them or their chosen topics across various media channels. By monitoring the media, users can gather valuable insights, identify trends, manage their reputation, and make informed decisions.