Purple Finance is a digitally enabled NBFC that aims to empower micro-entrepreneurs in tier III and tier IV cities in India. The company provides seamless access to growth capital for MSME businesses in these regions. Led by industry veterans, Purple Finance has a mission to enable MSMEs to access growth capital and positively impact their lives. The company has built a robust tech platform with a vernacular language interface for seamless and paperless onboarding of customers. It offers in-principal loan sanctions in less than 5 hours. Currently, Purple Finance operates in the states of Maharashtra, Gujarat, and Madhya Pradesh with 15 branches and 100 ground staff.